Saturday, October 20, 2012

Can they get there?

"No bucks, no Buck Rogers" is still true today. Mars One thinks they can send four colonists to mars in ten years for $6 billion financed by a reality show. If they produce one episode a week every year that gives them 520 episodes (including best of and other reruns.) So they would have to make $11.5m per episode. According to this calculation ($3.75m) they would only make about a third of that.

How to make up the shortfall? With a show a week they can not expect to get superbowl ratings which would allow them to charge more for commercials. But being a reality show, it should not be too hard for them to increase production to three or more shows a week. They may also want to include some ringers from other reality shows to boost ratings. You need drama and suspense to have a hit.

Is it doable? I think perhaps, but more likely is they will use the reality show as a place to solicit other donors and partners as well. Combine this with extraterrestrial real estate claims and you could cross over the finish line. It would be our first actual new world. We'd have to update all our history books to talk about the old new world. Now you can return to looking at Christina.

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